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Calm's Rise to Global Mindfulness: The Story of the World’s Most Loved Meditation App

Calm's Rise to Global Mindfulness: The Story of the World’s Most Loved Meditation App

In a world increasingly plagued by stress, anxiety, and insomnia, one app stood out by offering a simple promise: peace. Calm, the meditation and mental wellness app, has become a household name, used by millions to find calmness amid the chaos of daily life. But the journey to becoming the world’s most popular mental wellness app wasn't so serene.This is the story of how Calm turned meditation into a mainstream movement, built a billion-dollar business, and helped the world breathe a little easier.The Beginning: A Vision of Inner PeaceCalm was co-founded in 2012 by Michael Acton Smith,...

Sandip SuhagBy , Sandip Suhag
  • 06 June 2025
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Noom's Journey to Success: How a Psychology-Based Weight Loss App Disrupted the Health and Wellness Industry

Noom's Journey to Success: How a Psychology-Based Weight Loss App Disrupted the Health and Wellness Industry

In a world where fad diets come and go, and fitness trends rise and fall, Noom emerged as a revolutionary force in the health and wellness industry. Founded in 2008, this innovative startup set itself apart by blending technology with psychology to help people not just lose weight, but change their behavior for life. Today, Noom stands as one of the most successful digital health platforms globally, serving millions of users in over 100 countries.This is the story of how Noom transformed from a small startup with a big idea into a wellness giant reshaping how we think about weight loss and hea...

Sandip SuhagBy , Sandip Suhag
  • 06 June 2025
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Cure.fit to Cult.fit: A Startup Success Story Revolutionizing Health, Fitness & Wellness in India

Cure.fit to Cult.fit: A Startup Success Story Revolutionizing Health, Fitness & Wellness in India

Startup Success Story: Cure.fit (now Cult.fit)Founders: Mukesh Bansal & Ankit NagoriFounded: 2016Headquarters: Bangalore, IndiaIndustry: HealthTech, Fitness, and WellnessThe IdeaIn 2016, two former Flipkart executives, Mukesh Bansal and Ankit Nagori, identified a massive gap in India’s health and wellness ecosystem. There were gyms, clinics, yoga studios, and nutritionists—but all were fragmented and unorganized. The duo wanted to build a single platform to address physical fitness, mental well-being, and nutrition—all under one roof.ExecutionThey launch...

Sandip SuhagBy , Sandip Suhag
  • 06 June 2025
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